*This content is brought to you by Brenthurst Wealth
By Sonia du Plessis*
Navigating life’s ups and downs can teach you some surprisingly effective lessons that apply equally to your investments.
Here are four of those lessons that I constantly remind my clients to remember when looking at their long-term future.
Patience is a virtue
Long-term investing means that you’ve got to take the good with the bad. As in life, it’s important to recognise that highs and lows are simply the way it is.
Markets work in cycles and will correct over time. Knee-jerk reactions during market corrections or trying to time your entry into the market are therefore futile. If your decision is to stay invested, then you simply have to ride out the dips until prices recover – as they inevitably will at some point.
However, it’s not always bad to cut your losses and move on. It’s best to remove yourself from toxic relationships, and the same applies to bad apples in your portfolio. Take Steinhoff, as a recent example.
In the long run, though, it usually pays to remain invested and profit from the growth of a share over years, if not decades.
Don’t overthink it
It’s human nature to want to analyse problems and propositions so that you avoid making costly mistakes.
This is also a natural instinct for investors, who sometimes over-analyse factors over which they have no control. The only thing you can control is when you invest, and the truth is that aiming for perfect timing every time is just not reasonable.
If anything, you might end up doing nothing if you overthink it. I’m not suggesting you make uninformed or impulsive investment decisions, but short-term market moves are no reason to delay taking action.
Lastly, there’s nothing to gain from beating yourself up over decisions you’ve made. Rather, act and learn from the experience.
Adaptability is the key to survival
Human adaptability has been on full display over the past two years as the global pandemic has upended countless habits and practices.
Practically every aspect of our lives has been touched by COVID-19, yet we have mostly managed to survive, if not thrive, despite the upheaval.
The same can be said for a great number of stocks in this period. Tech newcomers like Zoom emerged from nowhere to dominate daily life, while other shares like Tesla have ridden a seeming unstoppable wave to ever-new heights.
As a result, markets are always evolving in response to current needs and future dreams.
Follow a plan
Whether it’s the annual holiday or annual check-up at the doctor and dentist, I bet you know the when, why and how of these important events.
The same should apply to your finances. The chance that you’ll miss your financial goals is almost certain unless you have a financial plan that guides your investment decisions.
Once you have an established plan, do not change your strategy, by doing this it will often result in not the best outcome for your investments. This point goes hand in hand with the first point.
Take the time and make the effort to speak to a financial advisor able to understand your current position and your future dreams, and how to get there.
Megan joined the Brenthurst Wealth team in March 2026 as an Administrative and Fiduciary Services Assistant at our Val de Vie Office in the Western Cape. Prior to joining Brenthurst, Megan gained three years of experience in the retail sector, where she developed management and client service skills.
I obtained my National Diploma in Financial Information Systems from the Cape Peninsula University of Technology in 1999 and have worked in the wealth management industry since January 2000. Over the years, I have gained extensive experience in various roles, including Portfolio Manager Assistant, Planner Assistant, and Paraplanner.
Esmarelda Isaacs-Andreas joined the Brenthurst Wealth Stellenbosch office in October 2025, taking on the dual role of Receptionist and Fiduciary Administrator.
I obtained my National Diploma in Financial Information Systems from the Cape Peninsula University of Technology in 1999 and have worked in the wealth management industry since January 2000. Over the years, I have gained extensive experience in various roles, including Portfolio Manager Assistant, Planner Assistant, and Paraplanner.
Ashley joined Brenthurst Wealth in January 2025 as Office Administrative Assistant and Receptionist for the Stellenbosch Office.
René Heystek joined Brenthurst Wealth in November 2023, as receptionist and administrative assistant in the newly established George/Garden Route office.
Michelle Heystek has built a career in the financial services over the last two decades, after obtaining her B.Com degree in Financial Management in 2005. Once she joined Brenthurst in 2006, she continued her academic journey, obtaining her Certificate in Wealth Management from INSETA in 2007, followed by a Postgraduate Diploma in Financial Planning from the University of the Free State. In 2008, she earned the Certified Financial Planner (CFP®) designation.
Anelle joined Brenthurst Wealth as a Receptionist and Administrative Assistant to Brian Butchart in the Cape Town office in December 2023. She has a wealth of knowledge from working as a liaison between Financial Advisers and clients at TMA and Absa Investment Management Services (Aims) since 1998. She obtained her B. com degree from the University of Port Elizabeth in 1997.
ADMITTED ATTORNEY | FINANCIAL PLANNER & HEAD OF BRENTHURST FOURWAYS
Sanet was appointed in April 2020, joining our Cape Town team as an Executive Administration Assistant to Renee Eagar. She has been in the financial services industry since 1990. Her previous experience includes positions at Sanlam, BJM and ABSA. She spent her last 12 years working at Alexander Forbes Private Client Wealth as a Senior Wealth Management Assistant. She has received numerous accolades over the years which include but not limited to, Alexander Forbes Client Service Excellence – Silver award in 2014,2015 and 2017. Sanet has also obtained her Certificate in Wealth Management (NQF 5) in 2012 and achieved “Best Student of the Year” from Moonstone.
Maria Smit is a Certified Financial Planner® with over 10 years of experience in the financial planning industry.
